{"id":60,"date":"2014-09-02T07:06:29","date_gmt":"2014-09-02T07:06:29","guid":{"rendered":"https:\/\/www.rackbank.com\/blog\/?p=60"},"modified":"2026-01-20T23:32:11","modified_gmt":"2026-01-21T05:02:11","slug":"boost-your-google-ranking-with-https-secured-site","status":"publish","type":"post","link":"https:\/\/rackbank.com\/blog\/boost-your-google-ranking-with-https-secured-site\/","title":{"rendered":"Boost Your Google Ranking with HTTPS Secured Site"},"content":{"rendered":"<div style=\"font-style: italic; background: #f9f9f9; border-left: 4px solid #0073aa; padding: 15px; border-radius: 6px;\">\n<p><b>TL;DR \u2013 Boost Your Google Ranking with HTTPS:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Google favors HTTPS-secured websites in search rankings over HTTP<\/span><\/li>\n<li><span style=\"font-weight: 400;\">HTTPS encrypts data, improving user privacy and protecting sensitive information<\/span><\/li>\n<li><span style=\"font-weight: 400;\">SSL is essential for sites handling logins, payments, or customer data<\/span><\/li>\n<li><span style=\"font-weight: 400;\">HTTPS is a light ranking factor but helps differentiate similar websites<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Content-only sites can remain on HTTP unless security needs increase<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Proper SSL setup (2048-bit keys, correct certificate type) is important<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Notify Google when migrating from HTTP to HTTPS to preserve SEO<\/span><\/li>\n<li><span style=\"font-weight: 400;\">HTTPS builds trust, credibility, and a safer experience for users<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Staying at the top of Google results is very much important for the progress of your business. Google has now decided to boost the rankings of websites with an extra layer of security i.e. SSL, websites with HTTPS addresses will be given higher preference over HTTP in their SEO rankings, greater the encryption, greater the security, safer is your customer\u2019s data. Rackbank along with the services related to dedicated server<a href=\"https:\/\/www.rackbank.com\/dedicated-servers.html\" target=\"_blank\" rel=\"noopener\">s<\/a>, also provides <a href=\"https:\/\/rackbank.com\/blog\/benefits-of-using-ssl-certificate\/\" target=\"_blank\" rel=\"noopener\"><strong>SSL certification<\/strong><\/a> in order to make your website more secure with HTTPS.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Now, what is HTTPS and why is it so important? HTTPS encrypts the data between the browser and the site, which protects the security ad privacy of anything you do on that site. It\u2019s definitely not perfect but it is a lot more secure than sites that don\u2019t have that \u2018S\u2019.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">On running several tests and conducting number of surveys all over, Google has found that websites using secure encryptions rank better in search ranking algorithms. At present, the HTTPS criteria won\u2019t be affecting your SEO rankings too much, it will be used as a comparison between similar sites and therefore, you do not have to run to your development team for this task immediately. But, if your website deals in services which require customer data, customer login etc then you should encrypt your website with HTTPS as soon as possible, if not i.e. if your website only offers content like blogs, videos, news etc and does not require customer logins then you can continue with HTTP unless Google revises its criteria.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">If you have decided to switch your website from HTTP to HTTPS then you should keep the following points in mind in order to avoid mistakes and also inform Google about this switching so that it can track and rank your website accordingly:<\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Decide which kind of certificate you need: single, multi-domain, or wildcard certificate<\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Use 2048-bit key certificates<\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Use relative URLs for resources that reside on the same secure domain<\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">For all other domains use protocol relative URLs<\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Read Google\u2019s site move article for more guidelines on how to change your website\u2019s address<\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Most importantly allow search engines to index and crawl your site; avoid the no-index and no-follow robots Meta tags whenever possible.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Although, if you think that switching to HTTPS will affect the traffic on your website or decrease the interaction with your customers then staying HTTP for now is a better option.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Google has taken this step in order to make our virtual world safer and secure..<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR \u2013 Boost Your Google Ranking with HTTPS: Google favors HTTPS-secured websites in search rankings over HTTP HTTPS encrypts data, improving user privacy and protecting sensitive information SSL is essential for sites handling logins, payments, or customer data HTTPS is a light ranking factor but helps differentiate similar websites Content-only sites can remain on HTTP [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":61,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[84,83,85],"class_list":["post-60","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-services-products","tag-dedicated-server-with-ssl","tag-ssl-certificate","tag-ssl-security"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boost Your Google Ranking with HTTPS Secured Site -<\/title>\n<meta name=\"description\" content=\"Switching from HTTP to HTTPS with SSL secures your website and protects user data, while also boosting trust and credibility with visitors. This added security can improve Google rankings and enhance overall SEO performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rackbank.com\/blog\/boost-your-google-ranking-with-https-secured-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost Your Google Ranking with HTTPS Secured Site -\" \/>\n<meta property=\"og:description\" content=\"Switching from HTTP to HTTPS with SSL secures your website and protects user data, while also boosting trust and credibility with visitors. This added security can improve Google rankings and enhance overall SEO performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rackbank.com\/blog\/boost-your-google-ranking-with-https-secured-site\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-02T07:06:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T05:02:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rackbank.com\/blog\/wp-content\/uploads\/2014\/09\/ssl-rackbank.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rishika Gupta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rishika Gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rackbank.com\/blog\/boost-your-google-ranking-with-https-secured-site\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rackbank.com\/blog\/boost-your-google-ranking-with-https-secured-site\/\"},\"author\":{\"name\":\"Rishika Gupta\",\"@id\":\"https:\/\/rackbank.com\/blog\/#\/schema\/person\/365702ae0d9f2d63ec4392e9d08bcccd\"},\"headline\":\"Boost Your Google Ranking with HTTPS Secured Site\",\"datePublished\":\"2014-09-02T07:06:29+00:00\",\"dateModified\":\"2026-01-21T05:02:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rackbank.com\/blog\/boost-your-google-ranking-with-https-secured-site\/\"},\"wordCount\":524,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/rackbank.com\/blog\/boost-your-google-ranking-with-https-secured-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rackbank.com\/blog\/wp-content\/uploads\/2014\/09\/ssl-rackbank.jpg\",\"keywords\":[\"Dedicated server with SSL\",\"SSL Certificate\",\"SSL security\"],\"articleSection\":[\"Services &amp; Products\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/rackbank.com\/blog\/boost-your-google-ranking-with-https-secured-site\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rackbank.com\/blog\/boost-your-google-ranking-with-https-secured-site\/\",\"url\":\"https:\/\/rackbank.com\/blog\/boost-your-google-ranking-with-https-secured-site\/\",\"name\":\"Boost Your Google Ranking with HTTPS Secured Site -\",\"isPartOf\":{\"@id\":\"https:\/\/rackbank.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rackbank.com\/blog\/boost-your-google-ranking-with-https-secured-site\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rackbank.com\/blog\/boost-your-google-ranking-with-https-secured-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rackbank.com\/blog\/wp-content\/uploads\/2014\/09\/ssl-rackbank.jpg\",\"datePublished\":\"2014-09-02T07:06:29+00:00\",\"dateModified\":\"2026-01-21T05:02:11+00:00\",\"author\":{\"@id\":\"https:\/\/rackbank.com\/blog\/#\/schema\/person\/365702ae0d9f2d63ec4392e9d08bcccd\"},\"description\":\"Switching from HTTP to HTTPS with SSL secures your website and protects user data, while also boosting trust and credibility with visitors. 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