A recent survey study found that 79% of shoppers dissatisfied with website performance are less likely to buy. The survey results assert the correlation between site performance to the revenue the site attracts. Successful online businesses are not built on a shaking ground of bad hosting services; they are carved by the support of some great hosting services.

You must have heard about the whopping figure of average cart abandonment rate of 68%, as measured by Baymard Institute. Customers add products to cart but leave without buying, abandoning the cart; this is referred as Cart abandonment. It is a big challenge in the e-commerce industry. A prominent reason for abandoning cart for customers are slow websites.

If you are not an e-commerce business, you might have faced similar issues of high bounce rate or page abandonment. Meaning, a visitor lands on your site and leaves without interacting with the page.

At the heart of these issues lies a bad hosting service.

These problems are very real and can be overcome with the help of a superlative hosting service.

Below are five things that will eventually hurt your business if you have subscribed to a sub-par hosting service:

Search engine rankings take a hit:  Slow websites not just make life difficult for your users but also for search engine crawlers and bots. A bad hosting service won’t ensure uptime and a frequently down website get lower down in search result rankings. Slow loading site pages do not fare well on rankings. Low SEO ranking further translate into low organic traffic on your site, meaning you will have to spend extra on marketing. It’s a double-edged sword.

Loss of Potential Business:  Have you ever made any purchase from a slow website, I am sure you would think twice but thrice before transacting. The frequent e-shoppers would know the pain of talking to customer support if their bank account is debited, but the products are not yet bought. That’s the kind of fear a slow loading website plants in the minds of prospects and potential customers. A willing buyer turns away dissatisfied by the performance of facilitating element, website.

Jeopardized Security:  The hosting service you bought is the cheapest in the market; you saved a lot on costs of hosting and running a website. Before you pat yourself on back, you should care to read the SLA, check for the undertaken security measures. The chances are that the dirt cheap rates the low-cost hosting service provider offers may be the result of compromises made on some supporting and critical elements that ensure security. For instance, there might not be any data backup facility or the hosting server vulnerable to network attacks.

Adverse effect on Brand Image:  There are offline businesses that only have informational websites or just corporate blogs. Although this is not considered to be central to business the hosting for such purpose needs to meet good standards for it dictates brand perception. A slow loading website, often inaccessible, does not reflect well on the brand image.

A dream becomes Nightmare:  Your blog post goes viral on social media, and suddenly there’s an influx of traffic to your site. But that is over the capacity of hosting service, the site becomes slow or goes down. A dream comes true only to go down in memory like a nightmare. Don’t let that happen, do not rely on poor quality hosting services.

These are some of the many reasons why not to choose sub-par hosting services. It is common knowledge that a glitchy site turns visitors away, doesn’t look good, is less secured. Shelling out extra bucks on choosing a good hosting service provider over an inferior one pays off in the long run.